
You do not want to let a ghost hit you with this book. It’s gigantic!
For a long while now, I’ve been thinking about Blogging Etiquette, in particular the etiquette of statistics. Etiquette and “Netiquette” very often follow the same rules.
Displaying your statistics in detail, or delving into them, is the real-life equivalent of pulling out your bank statements and talking about how you make your money and where it goes. It’s tacky, and if you pulled a stunt like that at a party, the ghost of Emily Post would beat you with her phantom book.
You should know, I’m a believer in etiquette. I know there are many people who would argue against the necessity of structured rules, and how the rules of etiquette change drastically online… but I have faith. The rules see you through. Etiquette tears down walls and opens doors. It slows down the world a bit and lets everyone develop in their own unique way, without having to forsake common ground.
Sometimes though, etiquette slows things down too much.
The money thing is one example. I have to wonder how many of the world’s financial problems would be resolved if people who successfully, or unsuccessfully, managed their money opened their bank statements to the public and risked that ghostly beating.
We expect everyone to go into the world with only a theoretical understanding of money-management. If you asked someone to paint you a picture of their financial life, they wouldn’t be thinking about inflows or outflows. They wouldn’t be considering high-risk areas, or sections where they could improve or stabilize. They certainly wouldn’t be contemplating ways to maximize their earning potentials. They would give you the wrong answer– one based on whether or not they could afford fancy cereal, and if there were any immediate high-risk situations around the corner. That answer simply isn’t taking all the numbers into consideration, which is a result of unfamiliarity with common problems. Of course, you can’t just respond with learning out of a book. Your personal needs need to be factored into your picture, too. Even someone in the middle of a theoretical financial disaster, could be living exactly the sort of life they want to live.
In short, if you don’t know what to look for, you can’t look for it.
After talking to some folks, I’ve decided to do regular updates on my blog statistics, and beg forgiveness from Miss Post. I’m not sure how they’ll be structured, but I do want to point out different things each time. Maybe I’ll just make a static page so no one, except those seeking, is bugged by it.
I want to cover where to find the statistics you need and what statistics to ignore. I want to delve into why anyone who blogs publicly needs to be literate in website statistics– even someone like me that has absolutely nothing to gain from it (i.e., I can’t foresee ever wanting to quit my job to blog full-time, I have no products for sale, I’m not a writer or any career where selling your image is part of your job.) I also want to talk about measuring numbers that no one just provides for free– like effectiveness or clout.
Don’t be afraid, there’s very little math involved. In the case of reading site or blog statistics, as it so often is in the case of money, it has less to do with math and more to do with our own psychologies, goals, and time.
For the record, I’m not saying my blog stats are an example of a successful blog, only that I am quite qualified to teach web statistic literacy, and mine are the only stats I have access to. (Well, I’ll probably reference the husband’s, as well.)
Just to wrap this up with some actual content instead of just thought-wanderings, here’s a mini-summary of my blog stats.

Thanks, y’all. I like you, too!
The end of the year marked 150 days of this blog. We finished with a few more than 23,000 views and 1,060 followers. There were 4,750 comments, but the regulars probably know that most of those are my own.
. One article was Freshly Pressed. One suggestion was used for the Daily Prompt. One holiday was successfully created and celebrated. Oh, and I posted 300 or so posts, though a good number of those were doodles, jokes, and awards.
In terms of maximizing a site’s viewership, clout, fellowship, or direction… few of those stats are important. I’ll go into why in a later post.
For now, though, I just want to say that I’m constantly stunned and grateful for the community and readership of this little blog.
Thanks for helping me make my blog into a bright, active tiny town of friends.
(Oh, for you newbies, welcome aboard, make yourself at home, help yourself to some tea, madness, and hugs. )
Great idea – looking forward to reading your thoughts on statistics. To be honest, I haven’t really given it much thought. Now is a good time to dig a little deeper… Thank you.
As are you! We are going to have some interesting conversations as we go along…there will never be a dull moment!
Such a clever little dinosaur you are and such an interesting piece. I’m over in the corner helping myself to some tea, madness and expect a hug when I’m done
Of course! What’s madness without hugs?
. (By the way, it’s been great having your bright personality around these parts, thank you for being so awesome!)
Shucks thanks hun ( glad I corrected I wrote thank shun)
my brain is twaddled 9hrs on this mac writing.. OMG save me from myself!
I like “thank shun”, it sounds exotic! haha!
And, you’re very welcome!
I’ve never really given the stats that much thought, so I’m looking forward to what your have to say about them
Congrats on a great 150 days!
Oh good, I’m hoping to offer some insights above and beyond what a quick google search will tell you. I’m glad people are on board! In real life when I talk numbers, people run away and hide.
. (By the way, I am grateful for your funny, genuinely good-natured charm… I feel quite proud that I was able to track you down and add your particular brand of optimism to my little blog town.
Thank you for being you!)
Aw shucks Rara! You are simply the sweetest! Thank YOU
o0o0o I’m looking forward to this, I check my stats but more because I have OCD lmao..but finding out what they mean will feed my OCD in ways more nourishing I’m sure
*a little goddess waits*
Oh, yay! And, yes, if we’re going to feed your OCD, we should stick to nutritious nourishment, haha!
I’m so grateful to have you around… your spirituality, enthusiasm, and peace is contagious in the best possible way!
Thank you!
ExCeLlEnT..and ditto
Rara, I’m fairly new to this blogging game so those stats look pretty amazing to me. And I do love all this tea, so I will defo be back for more stats later. Chin
Great to be on board, thanks for having me Rara. Chin x
Interesting post – like the `town of friends` comment – very true. I have been blogging for some years now on different sites (most of which closed down
and really valued the contacts and friendships I made. In particular I am interested in different cultures and ways of life. Voyeur me but in a nice way I hope.
Ah thank you – I must admit I wasn`t too happy about describing myself as a voyeur – it has nasty connotations. My original art website collapsed on me – I was devastated but I am very pleased with the one I use now – and it is free!
Yes – I can recommend it – very easy to use.
This is a great post…looking forward to more stat talk. I used the word penis in a post and got a million hits. I didn’t do it on purpose, I had something to say. a couple of days later i used it again….same response. Lesson learned.
Similar experience (if not quite so sexy). I used a photo from Google images of a field of lavender in Provence that got me 100 hits a day and turned out to be my most popular post. Not even my own photo. So sad, but now I know what turns people on!
Haha, that’ll be my first tip then. Always use pictures of the lavender in Provence, and a caption that says “PENIS”. Thanks, guys, haha!
I’m glad someone else is a big stat fan! I recently did a post on the same topic:
http://soupdujournalism.wordpress.com/2012/12/19/statistics-anonymous-why-are-stats-so-useful-for-bloggers/
Although my blog is a lot less popular than yours! I’m actually applying for jobs right now which involve statistical analysis of webpage/ blog visitors, so I’ll be very interested to see someone else’s interpretations of the data!
I just read your stat post– fantastic!
Thanks for sharing it. I’ve been working in that field, more or less, for years– its great, best of luck on your job hunt, Kayleigh, and hopefully I’ll be able to add to your insights.
Oh wow, that’s so cool! Even more reason for me to keep a close eye on your coming posts then!
This should be interesting. If I don’t watch myself, my OCD will have me checking that sort of stuff often. I actually hid the number advertising how many followers I had because I’d be going “Hey was that number higher or lower earlier?” but I couldn’t ever remember the first number so I wasn’t sure. (Alice is clearly NOT a numbers person, but likes people who are.) Now it shows you how many views and how many people visit the blog. I’m aware that some people visit for, um, things that I’m not necessarily advertising, so I’m mostly grateful for those who stop and chat with me!
Oh and again my doodle and poem were AWESOME once again. I LOVE them.
Exactly!
You’re a good example of someone looking for “quality” over “quantity”, though it’s easy to get into the quantity hype. It’s better for your blog to have 15 active, like-minded followers than 45 “ish” followers. Probably.
I’m excited that people weren’t didn’t groan and hide when I said numbers! haha, yay! “Rarasaur– Encouraging numbers and OCD all around the world.”
I’m an honest stat-lover, it appeals to the hungry nerd in me
As the little time has passed (just over 3 months now) I’ve come to realise the stats are far from what they seem. I’m interested in how you see them too so won’t ‘spoiler’ with my musings.
I had a few English teachers during my school years who would reply, “If you do not know, learn and respect the rules of writing then you can not effectively break them to your benefit.” anytime I’d gripe about learning just where and how to use a damn semi-colon or an Oxford comma. I believe Miss Post would agree with that statement along the lines of etiquette as well. As long as we’re not ripping steak apart with our hands and wiping our faces on the table cloth while discussing stats
haha! I love that rule. Okay, well, to the ghost of Miss Post, I hereby promise that no greasy, steak-covered hands will touch my blog stats.
LIKE
Yep I’m interested
My comment stats usually make me giggle. This morning there are 1,139 comments, and 491 of them are mine. This does tell me that I am doing a pretty good job of responding to people’s comments.
I want to hear your take on stats. I like your style. This should be interesting.
My heart sank when I first started reading your post today because today, of all days, I posted my year end report from WordPress. My goal for doing that was primarily to identify my top 5 commenters and show them a little love in the form of a gift. Then I kept reading and figured out that you were not going to call me on the carpet for doing that. I don’t obsess about my stats—though I used to—-and since I don’t blog for money there is really nothing in it for me other than a good feeling when someone gets something from what I have written. I find the stats interesting and am glad you are sharing some of yours!
Whew……I am relieved!
Love my doodle, btw!
Oh my, that’s quite a nice bank statement you’ve got there
Why, thank you, haha! It’s a downward spiral, next thing you know, I’ll be eating off the floor.
Happy New Year and looking forward to more of your blogs!
Thanks! http://www.segmation.wordpress.com
As a new blogger I do get quite confused by these things and how to handle them, so I’m looking forward to your posts!
I like to look at my stats and usually do at least once a day. But since I really don’t understand how they relate to how well I’m doing I’m not obsessive about it. I mean how does one know if they are good, great or not? So I will be reading your posts on it for sure. Thanks rara!
thank you rara! I have enjoyed myself more than I can say in your mini-town. It’s always fun and I learn new things all the time. Nothing more I could ask for .
Can I help myself to some followers? (Now, how to actually do that . . . )
Of course, just add everyone you see here or anywhere else on this site. They’re lovely folk.
And maybe if you’re following them, they’ll find their way to you?
That might work!
(I actually have been doing that a bit lately . . . )
P.S. My latest blogpost is not as good as YOUR “first impression” story, but I think you’ll find it pretty funny nonetheless.
Madness? There’s madness here? Why didn’t you say so? I’ve been looking for some good madness.
There’s madness everywhere, TD. Of course, I have no idea how to determine if it’s good madness or not…
There’s only one way to find out…
Get fire involved? (Is there a maniacal emoticon?) By the way, thank you, TD, for bringing your wit, inspiration, and empathy to my little area of the blogosphere.
No problem. I never leave home without it.
Oh, and we can spread madness without fire. I think. I’ll have to check the rulebook.
I was getting obsessed with the stats. When I was about to hit my 100 posts I had this “nice” post ready, then I forgot about it and ended up posting something, when I realized it was already too late. Then I lost of couple of followers for trashing the Pope and talking about baby Jesus. Now I try to take care of the regulars. Don’t take me wrong, I’d love to see one my post Freshly Pressed, one post talking about how Oprah eats babies, but that’ll never happen.
It’s really nice to be part of your stats, I’m a fan of yours.
I did that with 150 days! I’ve been a bit of a ditz the last few days and missed it. Ah well. I pretend a blog-year is 100 days so I full intend on celebrating my 2nd “blog-year” birthday in February, no matter what!
Eh, I’ll never abandon you however much you bash the Pope! Those who fell off the wagon, well… it was their loss.
Oprah eats babies? That explains so much!!! I’m so glad we’ve linked up in this crazy blogosphere, you’ve been a warm, funny, welcome addition to this mini town!
Hi Rarasaur,
I’ve nominated you for a Liebster Award. Don’t feel pressure to accept, but if you would like to, you will find the rules here: http://cancerinmythirties.wordpress.com/2013/01/03/a-long-overdue-thank-you/
Whether you decide to accept or not, I just wanted to let you know that I think your blog is great!
Thanks…
Purple!! Wait– you’re good with numbers AND words?? This is gonna be great. Can’t wait to learn more about my stats and what they mean.
Purple!! I’m great with numbers… I’m just passing with words.
I’ve managed to put together a few coherent sentences in my life, but I’ve yet to astound myself. Apparently we’re going to have a stat-party! Hurrah!
Oh goodie, I look forward to hearing more. I am very new to blogging – I don’t think I’d even read a blog post until a few months ago – but set myself the challenge of finding out about it and trying it out. I *love* the ‘bright, active, tiny town of friends’ aspect. Even an eensy-weensy hamlet is fine (seeing as I’m working at home, in a very remote part of Scotland). I don’t need to ‘sell’ myself or promote anything, so I have no pressure to increase readers (and I’m a bit shy of the thought of having them at all! silly or what!). But I’ve been intrigued by things I notice about the stats – e.g. I’ve sometimes had more ‘likes’ than visitors/views. Eh?! And of course the search terms often show me that my ‘view’ was from someone who probably didn’t read more than two words of my post! (Loved Goldfish’s Mad Libs post). I look forward to hearing more from you…and Happy New Year (my mum loved the Zooey/Joseph NYE song, though I don’t think she had a clue who either of them were!).
Fab, I look forward to joining a statistically informed crazy friendship gang !
I’m interested in your opinions about stats and all that. And how the heck can you keep up with all the reading and commenting and get your own writing done!!
I’m still trying to figure out if my stats are telling me I’ve made a good start, or if I made a horrific mistake starting a blog. (I know a lot of my readers would vote for the latter!
)
You, on the other hand, are doing great. Congratulations!
A horrific mistake?! Nonsense!! I’ve learned more about history from your blog than I have from years of schooling… because your blog is interesting, and those textbooks were not.
Good lord, you’ve got a busy blog. Not surprised, though. My own stats are trivial by comparison. But then, my blogging is kind of a niche, not as all purpose awesome as yours.
I don’t know how I missed this post. I can’t wait to read your analysis of blog stats. That is what I love about you, Rara: you do things that matter and help people, even if it means going against the norm. I’ve got a post for Ms.Emily, and I know just where to put it.
Thank you for posting twice a day, reading everything, commenting generously, and just being a loveable dinosaur.
Haha, thank you, Kozo!!
Rara, you come up with some gems like, “help yourself to some tea, madness, and hugs”. Why thank you, I think I will
haha, I thought you might! Tea, madness, and hugs is what we’re all about here, right?
TRUE (gotta say it like that chic in the Big Poppa video)
As a bit of a newbie, I hate to be rude & disagree with you, but your ARE a writer whether you believe it or not. I am catching up with you by using my Reader because I signed up to follow you a while back but couldn’t figure out why I wasn’t getting your posts. Then I found out you were showing up in my Reader which I had never checked until today. So I am getting a full dose of your writing from the beginning of the year & I can say you are definitely a writer.
Awww, thank you!!
(And yes, sometimes that happens. In fact, it’s recently gotten quite bad with my list. I’ve been going around following and unfollowing people to try to make it work so that I get their emails… but I haven’t figured out a sure fire fix yet.
I appreciate the effort you’ve undertaken and your reading of my posts!!
)